Health Communication Capacity Collaborative

What is HC3

The Ethiopia Health Communication Capacity Collaborative (HC3) project is part of a global effort to strengthen the capacity to design, implement, and evaluate state-of-the-art Social and Behavioral Change (SBCC) programs in Ethiopia, in particular within the Ministry of Health/HIV AIDS Prevention and Control Office for HIV/AIDS prevention with Most at Risk Populations. In addition, HC3-Ethiopia will build upon and work to transition to the Government of Ethiopia (GoE), selected prevention activities such as the Talkline and the National AIDS Resource Center developed under the ISHARE and EXCELERATE projects, two cooperative agreements funded by the Centers for Disease Control and Prevention and implemented by JH∙CCP from 2010-2013.


Where HC3 is implemented 

The HC3-Ethiopia project operates throughout the country, working closely with the Ministry of Health and HAPCO to support the design, implementation and monitoring and evaluation of SBCC activities throughout the country.


What HC3 Does

The goal of HC3-Ethiopia project is to foster vibrant communities of practice at the national, regional and woreda level that support improved evidence-based programming and continued innovation.


How it's done

We apply the popular P-Process in training health and HIV program experts to build skills in the design of evidence-based and transformative health communication programs. The P-Process is a step-by-step roadmap that guides SBCC practitioners to form a loosely defined concept about changing behavior to a strategic and participatory program that is grounded in theory and has a measurable impact.


SBCC capacity strengthening

Focus area: HAPCO

The project is working to increase the capacity of HAPCO to provide technical leadership in SBCC in Ethiopia, through strengthened coordination, strategic design, and knowledge management. We are doing this by:

  • Assisting HAPCO/MOH staff to review gains in HIV/AIDS and develop, revise and/or update, and disseminate SBCC tools and guidelines.  
  • Implementing a Learning in Action Process (LIAP) grounded in the Leadership in Strategic Health Communication workshop (LSHC).
  • Linking HAPCO/MOH to core HC3 supported SBCC tools and resources,
  • Improving coordination among HIV/SBCC researchers, designers, and implementers improved
  • Managing key national HIV/AIDS resources, including Wegen AIDS Talkline, National AIDS Resource Center (NARC), and Regional AIDS Resource Centers (RARCs) and transitioning them to Federal HAPCO.

Focus area: SBCC professionals and institutions

The project is working to increase the capacity of behavior change professionals and institutions in Ethiopia by:

  • Working with Ethiopian professionals and institutions to design, implement and evaluate behavior change interventions through identifying and championing a local organization and undertaking various SBCC training, internship and practicum activities
  • Linking Ethiopia’s national community of practice to others in the region to ensure broader exchange and capacity development through SBCC Community of Practice (COP) and  HC3 MarketPlace (HealthCompass).
  • Support the work of HIV prevention partners to leverage gains in positive behaviors leading to HIV reduction by identifying gaps in SBCC programming through a comprehensive assessment of selected core populations and leveraging the work of USG implementing partners to sustain the gains and fill identified gaps together with local implementing partners.
  • Promoting Learning in Action
  • Promoting the Talkline and National Resource Center to core populations
  • Strengthening of service linkages for key populations involved in risky sexual behaviors (e.g., multiple sex partners, limited to no condom use).
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