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Thursday, 20 June 2019 11:01

Intensifying SBCC Interventions

Woreda SBCC experts and Health Extension Program Coordinators received training on major SBCC approaches and tools designed by the Communication for Health project.

The SBCC tools include a mobile application for mothers and fathers, a video series on maternal and child health, and an exciting weekly radio program reinforced by listener groups. Other community mobilization approaches such as school health promotion and religious leaders’ engagement in health were also discussed as part of the training. The woreda experts and coordinators are expected to intensify these interventions within their respective woredas.

The mobile application provides essential health information for couples on how to manage pregnancy and raise children in good health. The app takes into consideration literacy levels in rural Ethiopia and limitations in connectivity. It works offline once installed on a phone and can be easily transferred from one phone to another via Bluetooth. It also provides content in text and audio format so that it can be easily accessible by people who cannot read. The experts and coordinators will make sure that all health centers and health posts within their woredas serve as distribution points for communities.

In addition to the mobile application, the trainees will also make sure that health centers use the video series developed by the project. The series provides information for mothers and families on taking care of newborns. It contains essential information on postnatal care, newborn care at home, immunization, family planning, and malaria prevention and treatment. Each video contains real, emotional stories of people from the community to make it relatable with the audience. The videos are suitable to be viewed by mothers staying in maternity waiting homes as well as people in general waiting areas in health centers.

The weekly radio program combines drama and non-fiction content and promotes several health behaviors around maternal and child health, malaria prevention and treatment, nutrition, WaSH, and others. Listener groups are established in several kebeles, facilitated by trained Health Extension Workers. The woreda experts will provide support to these listener groups and are also eager to establish new ones in their woredas.

Community-level approaches designed by Communication for Health include school health promotion and religious leaders’ engagement strategies, which the trainees found useful. The training will be cascaded to PHCU staff and Health Extension Workers, who will be the direct implementers of these SBCC interventions within their catchment areas.

Read 793 times Last modified on Thursday, 20 June 2019 21:37
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